MUST READ BOOK! If you are an NCAA, NFL fan, or Dallas Cowboys Fan, you will love it.
Longhorn Fans will like this … Jaime Aron is one of us … Jaime worked for the Daily Texan from 1988-91 and has many fond memories of covering David McWilliams, Peter Gardere, the Cash brothers and that “Whatever It Takes” team, with current assistant coach Oscar Giles. Enjoy! Randy
The Story of the 1971 Super Bowl Champion Dallas Cowboys
By Jaime Aron
DALLAS (Sept. 15, 2011) – The Dallas Cowboys of the 1970s are among the most dominant teams in NFL history, appearing in five Super Bowls and winning twice. But just before that amazing run, the Cowboys were known as the team that couldn’t win the big one, always able to get close to the top but never able to seal the deal. They were perpetually “Next Year’s Champions.”
The turning point came in 1971, although it sure didn’t seem that way at first. Problems on and off the field left them scrambling at midseason, with Coach Tom Landry waffling between Craig Morton and Roger Staubach at quarterback. Then everything clicked, turning the Cowboys into Super Bowl champs—and setting them on their way to becoming “America’s Team.”
In Breakthrough ‘Boys: The Story of the 1971 Super Bowl Champion Dallas Cowboys, author Jaime Aron explores the fascinating and tumultuous road the Cowboys took to the top, during what was an interesting time in the formative days of the NFL and a difficult time in Dallas.
“The most pivotal season in Cowboys history was among the most dramatic, too,” Aron said. “Imagine how some of the storylines would play out today, in our media-obsessed world: A coach who already ‘couldn’t win the big one’ and now couldn’t pick a starting quarterback. The contrast between those quarterbacks; the playboy Morton vs. the wholesome Staubach. A running back who bashed management and ignored teammates. A star lineman shattering his leg while joyriding his motorcycle on an off day, then replacing him with a real-estate agent. A midseason move into a state-of-the-art stadium built in the middle of nowhere and paid for with an unprecedented surcharge on season-ticket buyers. And, of course, a team going from 4–3 and on the brink of falling apart to becoming Super Bowl champs.”
The author speaks passionately about why this is more than a football book: “This championship completely changed the reputation of the team and, it’s fair to say, of the city,”
“1971 was eight years after the assassination of JFK, and seven years before the debut of J.R. Ewing. Dallas’ identity was still as the `City of Hate.’ Since then, the North Texas region has blossomed into one of the nation’s fastest-growing metro areas. Sure, a lot of factors go into this, primarily oil and financial resources. But the Cowboys’ breakthrough was an early step in the image rehab the area desperately needed, and the club’s sustained popularity has played a crucial role by projecting a worldwide image associating Dallas with success.
“The turnaround of the club’s image is astounding, too, especially to those who’ve grown up only knowing of the Cowboys as being ‘America’s Team.’ Think of the leap they made: from being known for underachieving to being synonymous with greatness. Again, there were other factors, primarily the glitzy teams that would follow a few years later and the Cowboys Cheerleaders. But you can’t become a multiple champion without winning it all the first time, and that is what this team did. Their breakthrough helped build the brand into what it is today—the most valuable American sports franchise and second only to Manchester United across the world.
“The 1971 Cowboys are the least appreciated team in franchise history. That’s a shame because they should be among the most appreciated.”